Blogging can be a good tool to use during a corporate sales training program. The thing about training your sales team is that they are always on the field. To be specific, the company needs them to be on the field. This is how they can maximize their profitability. While this is part of the job, that also means they are harder to train. After all, they are scattered all over the area.
The thing is, they may be harder to train, but that does not mean they do not need it. In fact, they probably need it more than anyone else in the company. The sales team is in the frontline of the company. They are the people that come face-to-face with the clients. You want to make sure that they are aware of any updated information or skill. This will help them be more productive and profitable for the company.
Fortunately, there are many options for them to get the training that they need even if they spend most of their time outside the office. One of these options is setting up a blog.
Blogging is not just an online journal. It is not just about promoting something. It can be an effective way to deliver corporate training programs to your sales team. Here are tips that you can follow so you can use this tool effectively and efficiently.
Set up a blogging platform.
Choose the one that the sales team can easily access. It has to be something that is also easy to use. There are a lot of platforms that come for free so you do not really have to spend a lot of money. But if you want to have a beautiful theme for the blog, that might entail costs – but not a lot. Make sure the platform you will use is also reliable so it will be available anytime the sales team have need of information.
Come up with a posting schedule.
Are you going to post an article every day? Once a week? Twice a week? It really depends on the frequency of new information that the sales team will need. But as much as possible, try to post as frequently as you can. And make sure to follow a schedule when publishing. For instance, you can publish a new content every Monday or every Friday. This will help the readers integrate it into their routine. They will know when to expect new content and will be expecting it even if you do not tell them that it is already published. It will also make it easier for you to organize this task around your other responsibilities.
Give relevant content
Although you have a schedule, that does not mean you should just post just about any content there is. You have to give them relevant content all the time. It has to contain practical tips that will be useful in the field. If you cannot give them new content, you can at least choose one of the employees to share an experience that the others can learn from. You can do this regularly to help others learn from each other through their respective experiences.
Make it visually appealing
Finally, you have to make it visually appealing. A lot of marketers know that using visuals should be a part of a content marketing strategy. In fact, blog articles that make use of images get 94% more views compared to others. While the blog is for training purposes, you want to make the experience pleasant for the sale team. When they have a good time with the course, they are more likely to feel engaged and motivated to learn something new.
Consider these blogging tips so the sales training program can offer the best learning experience to your hard working employees.