An engaging online course starts with content creation. Fortunately for you, there are a couple of secrets that will be revealed in this article to help you use content in making the course very engaging.
But why is it so important to make a course engaging?
First of all, an engaging online course can help make everything memorable. When there is engagement, that means the learner is more involved in the learning process. This makes it more likely that they will remember what they learned. As it is, elearning already boasts of a 25% to 60% retention rate. You can increase that if you give engagement a boost. The higher the retention rate, the more successful the course will be.
The more successful a course is, the higher the reviews and ratings from previous learners. This will lead to more people wanting to access the course to learn more. With all the elearning content available online, this will definitely help the online course stand out.
So how can we give engagement a boost? You can start by prioritizing some things during content creation.
Keep the end result in mind
When creating the content for an online course, you need to keep your goals and objectives in mind – at all times. This means you have to focus on how it is beneficial to those who will learn from it. This knowledge will help you choose the right tools and materials that will best deliver the content. Remember that more than anything, the learners are concerned about how this course is beneficial to them. This is why you need to be clear about how this course will be valuable to them – and ensure that it will be clear all throughout the course. This will make the course for appealing and will make them more eager to engage in the course.
Get to know the learners
This is an overused tip but it just proves how important it really is. Your content may not be affected by who your audience is but this knowledge will help you decide how to deliver it. Do they prefer learning in bits and pieces? You should opt for microlearning. Are they always on-the-go? Make sure the course is optimized for mobility. You want to meet the learner halfway to ensure that they are comfortable as they learn. And you do not even have to compromise the content. You just have to choose the right delivery method to help the learners engage better while learning.
Make it visually appealing
Another content creation secret that will make your online course engaging is to design it to be really appealing to the eyes. From the colors, images, animation, and layout of the course – all of these will have an impact on the learning experience. You do not have to use all text when presenting the course. You can use infographics to consolidate lengthy data. Inserting a video or animation of the course is also a great way to keep the attention and interest of the learners high. Videos are highly engaging after all. So make use of the tools that you know will help make the course really appealing to the eyes.
Give time for practice
Finally, make sure the learners are given enough time to practice or even just ponder and reflect on what they just learned. Place this in between segments or chapters. This will help them identify if there are things they need to revisit. It will also help keep them engaged without giving them an overload of information. You can make this part fun and entertaining. Use games to make light of the fact that you are assessing them of what they just learned.
These secrets will help make content creation very effective in making any online course engaging. The more engaged the audience is, the more they are focused on what they are learning.
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